Pippi Longstocking turns 80
In 2025, our most beloved superhero, Pippi Longstocking, turns 80. We invite you to join us in the celebration and Be more Pippi!
Astrid Lindgren's Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses her superpowers wisely and never abuses her power. She stands up against what is wrong. Thanks to that, she has changed the world for the better since 1945.
Pippi shows us that there are many alternative ways to do things, not just the conventional ways, and that everyone can choose to do good.
Our anniversary campaign encourages everyone to be more like Pippi! Use your own Pippi power, and make the world a little better.
#bemorepippi
Follow us on Instagram @pippiandfriends!
Do you want to celebrate Pippi?
Join the party! Digital material for download is available for everyone who wants to throw a real Pippi-celebration! The package consists of a small exhibition, posters, flag banner, quiz, games etc. Everything can be printed out on a regular printer.
Pippi Party Kit
Pippi Longstocking - licensing
Do you have an idea for a collaboration? Check out The Astrid Lindgren Company's catalogue with news and licensing opportunities for Pippi Longstocking! You can also contact our licensing team directly: [email protected].
To the catalogue
News
Be more Pippi!
During the anniversary year, Pippi will appear here and there. Maybe, for example, in a mirror at a library near you. Then you can practice being a bit more like Pippi: brave, strong, generous, and kind! #bemorepippi
Did you know?
The story behind Pippi
The name Pippi Longstocking was actually invented by Astrid Lindgren's daughter Karin. One night she said "Tell me about Pippi Longstocking!"
The story behind Pippi Longstocking
Around the world
Pippi - an international celebrity
Pippi Longstocking is the most famous of Astrid Lindgren's characters worldwide. Stories about Pippi have been translated into 79 languages, and the books have sold over 70 million copies (as of 2024).
Pippi around the world“Oh my dear little squiggle. Don’t let me grow any biggle.”
Pippi Longstocking in the South SeasDid you know?
Pippi in the US
Pippi Longstocking has been published in the US & Canada since 1950! The latest editions translated by Susan Beard are available from Penguin Random House.
Pippi Longstocking at Penguin Random House
Did you know?
Pippi in the UK
Pippi Longstocking as well as many other stories by Astrid Lindgren are published in the UK by Oxford University Press.
Astrid Lindgren at Oxford University Press
Apps
World of Pippi Longstocking
This digital dollhouse opens up a world of play with well-known characters and locations from the Pippi stories. Children get to step into Pippi's oversized shoes and create their own adventure! Available worldwide for mobile and tablet.
World of Pippi Longstocking“Oh yes, time flies and before you know it you’re old, said Pippi. Come autumn I’ll be ten, and I suppose I’ll be past my prime then.”
Pippi, in Pippi Longstocking Goes AboardHere comes Pippi Longstocking!
Astrid Lindgren's Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses her superpowers wisely and never abuses her power. She stands up against what is wrong. Thanks to that, she has changed the world for the better since 1945.
Pippi has no hidden agenda; she is who she is – a fun and dynamic playmate to be inspired by. If you are very strong, you must also be very kind.
But the best part is that everyone, young and old, can join in and face the world in Pippi's way!
Be more like Pippi, use your own Pippi power, and make the world a little better.