Product licensing
The earliest Pippi products were issued at the end of the 1940s and since then many popular products such as toys, dolls, games and clothes have been produced. The starting point has always been for them to have a natural link with the books and the illustrations.
We are seeing a constantly increasing interest in developing products for new markets and we welcome all kinds of collaborations. To preserve the uniqueness of Astrid’s work we are diligent when choosing our partners, suppliers, and distributors in order to develop the best possible products.
Here's how we work with our licensed products!
We are committed to carrying forward Astrid Lindgren's world of stories through exciting and playful products. Here’s a look into how we approach our licensing programs and what we value.
Our Licensing Programs – A Treasure Trove of Original Artwork
We offer licensing through various programs built on the iconic imagery from Astrid Lindgren's books and films. Here, you can explore the different licensing programs we provide.
Creative Freedom with Design Manuals
As a licensee, you’ll have access to our comprehensive design manuals. These contain everything you need: images, graphic elements, logos, fonts, colors, patterns, and even some of Astrid Lindgren's most memorable quotes.
Focus on Playfulness and Imagination
Astrid Lindgren wrote to entertain children and spark their imagination. That’s why we encourage products that are playful, fun, and reflect the unique personalities of her characters.
Quality, Affordability, and Distinctive Design
Our licensed products are made to be high-quality, affordable, and stand out with their unique design. We want owning a product from Astrid Lindgren’s world to feel special.
Sustainable and Safe Products
Our products are, of course, designed to be safe to use and made with care for both people and the environment. Sustainability—both social and environmental—is something we highly value.
Shared Values
We appreciate if you, like us, are dedicated to children's rights. We collaborate with Save the Children, and we prefer licensees who share these values.
Working with Us
We’re involved throughout the entire process, from concept to finished product, helping with product development. We also ensure the products reach the right markets in the right volumes, which is why we primarily work with companies capable of handling larger-scale production.
Do you have an idea?
We’d love to hear from you! Send a brief presentation of your product idea and your company to [email protected]. Describe how you envision the product being sold, the markets you want to reach, and your target audience. If your idea piques our interest, we’ll be happy to discuss it further.
[email protected]Agents
In the Nordic countries we work directly with our licensees, but outside the Nordic countries we mostly work indirectly through one of our licensing agents.
Our agents are:
Germany, Austria, Switzerland - Kiddinx www.kiddinx.de
Benelux – JM Brands
Spain, Portugal - Caravanserai caravanserai.eu
Italy - ETS Licensing etslicensing.com
South Korea - SMC www.smckorea.com
Japan - Copyrights Asia www.copyrights.co.jp
China – Shanghai Senyu Media
Agent for products with Ilon Wikland's illustrations is Rights & Brands, rightsandbrands.com
We belong to Licensing International
The Astrid Lindgren Company is a member of Licensing International.
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